Now that many of you now know what Abraham Harrison does, it’s about time you got to know who is doing it.  Meet Rodrigo Martucci: blogger, snowboarder, accordion-player, Project Manager at AHLLC.

The team at Abraham Harrison implemented a comprehensive, multi-staged blogger outreach to encourage bloggers to share information about supporting the US Olympic team in Vancouver. The outreach achieved 298 earned media mentions within 8 weeks and garnered 298 earned media mentions, resulting in an estimated minimum of 5 million impressions. Registrations on the teamusa.org site significantly exceeded USOC’s targets, giving them a substantial new pool to approach with direct outreach in the future.

Mark McMillan wrote this very insightful piece about Mark’s contribution to the conference over at the Talent Function blog: Virtual Admiration – Abraham&Harrison (A model for global workforce).